Category: Kleber.
You can read this and more, in the interview I did for siteInspire, where I talk about the recent work we did for DixonBaxi, Kleber, and working for the music industry.
Today we launched a brand new design for the Kleber site, the first major site refresh in over 8 years — that is a long time in web years.
Its not like we didn’t try before, but you know what they say: you’re your own worst client! I think we started considering a redesign back in 2003 or 2004, but we didn’t really come up with anything we liked immediately — and the site was actually fine as it was. So we left it there. This scenario would repeat itself a few times over the years, and each time we went “ah, if it ain’t broken, don’t fix it”. And we were too busy with client projects to spend any real time on developing something new. The only thing we added was a much needed RSS feed.
Around this time last year, we started to get itchy again and vowed to make some real progress and redesign the site. After a few false starts of over complex designs including sliding timelines and such we latched onto the concept of a flat, unfolded box as the container for our content, and we got to the stage of having a working demo and even ported content over from the old site.
All systems go it seemed. But as client projects again demanded our attention the new design was left gathering dust, and with the months going by we realized that we had strayed a bit too far, losing the simplicity that has been a trademark of Kleber.
So last week Chris finally took the ideas from the last redesign, fine-tuned them and at long last we now have a brand new site. There’s a few small things that we’ll add (like rotating colour schemes), but the emperor is wearing his new clothes!
Maybe now is a good time to revisit the business cards…
This month’s issue of Computer Arts has a double amount of Kleber goodness for you. First there’s me saying things like —
“It’s going to be pretty much required from all agencies that content has to work on everything.”
— in an round-table discussion on new puritanism in (online) advertising, while a few pages down our own Ben Wise shows you some nifty CSS and JQuery tricks to spruce up your site.
In Computer Arts 160 (out now) the Brief Encounter section has an extensive feature on how Kleber designed and developed the global news site for rock demi-gods AC/DC. Rock on!
We (Kleber) have been nominated 2 two awards at this year’s BT Digital Music Awards — for Kylie and Roots Manuva.
Of course, you can help us win by going to the Awards site and vote in the pop and urban artist categories, so we can get that glorious congratulatory email.
Kylie.com home page
Just in time for the holidays, Kleber launched the new site for Kylie Minogue – or just Kylie for the fans. Quite the massive and high profile job that we turned around in less than a month after to-ing and fro-ing on the design (‘it has to be neutral’, ‘its too neutral, use album artwork’, ‘don’t make it too album specific’,…) we created a modular and highly customisable site that is loaded with content, and we now know the lyrics to all her songs by heart. Extra massive big-up to Mr Ben Wise and his 1337 coding!
Just added a new project to the site – ‘S01-Rev/Pulse’, an ambient animation I did for ‘The Colour Rooms’, a new concept space by Sony to promote its BRAVIA product line. The Colour Rooms are what you can call ‘exclusive art/event spaces’ – if I can believe the tabloids Kate Moss likes to hang out there – and shows off Sony’s ‘colour.like.no.other’ strapline while you drink your trendy Mojito.
Kleber was one of the agencies approached to create an installation for it around the aforementioned strap line as part of the permanent Colour Rooms collection. Apparently loads of agencies submitted work, but somehow the powers that be at Sony picked mine to adorn the entrance. Very nice.
The idea behind the installation was to literally create and audio-visual pulse. Inspired partly by my love of 60s and 70s Sci-Fi films and an abandoned idea from a few years ago.
The piece was showcased for 4 months at the Colour Rooms in London and Berlin.
We launched 3 new sites this week:
– Nest gets a nip & tuck
– Brand new site for Novation Music
– A redesign for Pressure Sounds