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	<title>Muller — News &#38; Blog &#187; Design</title>
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	<link>http://www.hellomuller.com/blog</link>
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		<title>This was Glug (July 29th 2010).</title>
		<link>http://www.hellomuller.com/blog/2010/08/22/this-was-glug-july-29th-2010/</link>
		<comments>http://www.hellomuller.com/blog/2010/08/22/this-was-glug-july-29th-2010/#comments</comments>
		<pubDate>Sun, 22 Aug 2010 18:34:07 +0000</pubDate>
		<dc:creator>hellomuller</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Observed]]></category>

		<guid isPermaLink="false">http://www.hellomuller.com/blog/?p=1615</guid>
		<description><![CDATA[Had a great time doing a quick 20 minute odd talk, which went really well according to my number one fan Ajmal: …apart from the last guy, who my and friends and I felt talked at us like were we undergraduates, and didn&#8217;t get the hint when half the audience left. It was also another [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/dixonbaxi/4908108264/" title="DixonBaxi Glug by DixonBaxi, on Flickr"><img src="http://farm5.static.flickr.com/4139/4908108264_9aa4c7e743.jpg" width="500" height="333" alt="DixonBaxi Glug" /></a></p>
<p>Had a great time doing a quick 20 minute odd talk, which went really well according to <a href="http://www.meetup.com/gluglondon/members/10063069/">my number one fan</a> <a href="http://kernain.co.uk/latest/">Ajmal</a>:</p>
<blockquote><p>…apart from the last guy, who my and friends and I felt talked at us like were we undergraduates, and didn&#8217;t get the hint when half the audience left.</p></blockquote>
<p>It was also another excuse to continue test-driving my Nagasaki font (watch this space, more info on this soon), and as always a pleasure seeing <a href="http://www.dixonbaxi.com/">Simon and Aporva</a> (once again, stay tuned for something fun as well).</p>
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		<title>Muller at Glug London, July 29th.</title>
		<link>http://www.hellomuller.com/blog/2010/07/21/muller-at-glug-london-july-29th/</link>
		<comments>http://www.hellomuller.com/blog/2010/07/21/muller-at-glug-london-july-29th/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 16:42:58 +0000</pubDate>
		<dc:creator>hellomuller</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.hellomuller.com/blog/?p=1590</guid>
		<description><![CDATA[Next Thursday, July 29th Glug London presents DixonBaxi at Cargo to host this month&#8217;s Glug evening. While they will be talking about their way of working they&#8217;re bringing along some friends to speak about their own work, including photographer Jason Tozer, director Cassiano Prado, and my good self. Come along and share in some free [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.hellomuller.com/blog/wp-content/uploads/2010/07/mglug.jpg" alt="" title="Glug" width="560" height="339" class="alignleft size-full wp-image-1593" /></p>
<p>Next Thursday, July 29th <a href="http://www.gluglondon.com/blog/?p=1151">Glug London</a> presents <a href="http://www.dixonbaxi.com/">DixonBaxi</a> at Cargo to host this month&#8217;s Glug evening. While they will be talking about their way of working they&#8217;re bringing along some friends to speak about their own work, including photographer Jason Tozer, director Cassiano Prado, and my good self. </p>
<p>Come along and share in some free drinks, BBQ, and good atmosphere.<br />
<a href="http://www.meetup.com/gluglondon/">Tickets are available now via the Glug Meetup group</a>!</p>
<p>See you there!</p>
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		<title>Great British Identity</title>
		<link>http://www.hellomuller.com/blog/2010/07/07/great-british-identity/</link>
		<comments>http://www.hellomuller.com/blog/2010/07/07/great-british-identity/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 16:31:15 +0000</pubDate>
		<dc:creator>hellomuller</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://www.hellomuller.com/blog/?p=1564</guid>
		<description><![CDATA[Great British Identity is a new collection published by Index Book (following in the footsteps of Great British Pack and Great British Editorial) showcasing &#8220;a selection of the most outstanding corporate identity design projects carried out in the UK&#8221; — and I&#8217;m pleased to see the VOLTA identity (see how I designed it here) included [...]]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_1566" class="wp-caption alignleft" style="width: 190px"><img src="http://www.hellomuller.com/blog/wp-content/uploads/2010/07/GBI.jpg" alt="" title="Great British Identity" width="180" height="251" class="size-full wp-image-1566" /><p class="wp-caption-text">Great British Identity cover</p></div> <strong><a href="http://www.indexbook.co.uk/libro.php?1078">Great British Identity</a></strong> is a new collection published by Index Book (following in the footsteps of Great British Pack and Great British Editorial) showcasing <span class="quote"><em>&#8220;a selection of the most outstanding corporate identity design projects carried out in the UK&#8221;</em></span> — and I&#8217;m pleased to see the <a href="http://hellomuller.com/work/2008/volta.html">VOLTA identity</a> (see <a href="http://www.hellomuller.com/blog/2009/04/01/anatomy-of-an-identity-volta/">how I designed it here</a>) included in the book next to the likes of Pentagram, Damien Poulin, Yatch Associates, Golden, etc…</p>
<p>You can pre-order the book via <a href="http://www.amazon.co.uk/gp/product/8492643358?ie=UTF8&#038;tag=hellomuller-21&#038;linkCode=as2&#038;camp=1634&#038;creative=19450&#038;creativeASIN=8492643358">Amazon UK</a><img src="http://www.assoc-amazon.co.uk/e/ir?t=hellomuller-21&#038;l=as2&#038;o=2&#038;a=8492643358" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /> and <a href="http://www.amazon.com/gp/product/8492643358?ie=UTF8&#038;tag=muller-20&#038;linkCode=as2&#038;camp=1789&#038;creative=390957&#038;creativeASIN=8492643358">Amazon US</a><img src="http://www.assoc-amazon.com/e/ir?t=muller-20&#038;l=as2&#038;o=1&#038;a=8492643358" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" />.</p>
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		<title>ximeraLabs 10</title>
		<link>http://www.hellomuller.com/blog/2010/05/13/ximeralabs-10/</link>
		<comments>http://www.hellomuller.com/blog/2010/05/13/ximeralabs-10/#comments</comments>
		<pubDate>Thu, 13 May 2010 13:20:08 +0000</pubDate>
		<dc:creator>hellomuller</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.hellomuller.com/blog/?p=1480</guid>
		<description><![CDATA[So here we are, as I mentioned a few blog posts earlier: a new, full version of ximeraLabs. Its quite a nice coincidence that I&#8217;m updating this site at *roughly* (give or take 2 weeks) the same time period when I launched the site initially back in 2001. A lot has obviously changed since then, [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1481" class="wp-caption alignnone" style="width: 570px"><a href="http://www.ximeralabs.com"><img src="http://www.hellomuller.com/blog/wp-content/uploads/2010/05/ximeralabsblog.jpg" alt="" title="ximeralabs 10" width="560" height="367" class="size-full wp-image-1481" /></a><p class="wp-caption-text">ximeraLabs v10</p></div>
<p>So here we are, as I mentioned a few blog posts earlier: a new, full version of <a href="http://www.ximeralabs.com"><strong>ximeraLabs</strong></a>. Its quite a nice coincidence that I&#8217;m updating this site at *roughly* (give or take 2 weeks) the same time period when I launched the site initially back in 2001. A lot has obviously changed since then, but one of the things that hasn&#8217;t is that I produce a lot of work that doesn&#8217;t always find a specific outlet. </p>
<p>In previous versions I have used the idea of &#8220;randomly&#8221; collecting freeform work and building a site around that, instead of creating editions that work around a specific theme or concept (which is how the site started its life). That idea of a &#8216;random&#8217; mix of work, an online visual diary if you will is something that has stuck with me (and has proven to be a successful and thankful formula — look at <a href="http://trueistrue.com/">TRUEISTRUE</a> for example) — and after much to-ing and fro-ing I finally decided to use this online space as a repository, a (hopefully) ongoing archive of work that exists between freeform experimentation and client brief: the images interesting to me that might not necessarily end somewhere predetermined. For it, I decided to use <a href="http://www.indexhibit.org/">Indexhibit</a>, a presentation platform I at moments loathed (&#8220;Why do you want to homogenise everything?&#8221;) and praised (&#8220;I love how its simplicity focusses on the content&#8221;) — to take away the fact that this isn&#8217;t supposed to be a site where you&#8217;ll find snazzy JQuery transitions or Web 2.0 (*heave*) stylistics. Think of this site as a sketchbook, and like the ones I have scattered on my desk and stored on my shelves, I hope it will be filled with equal parts of nonsense and interesting ideas…</p>
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		<title>Creative Review, May 2010</title>
		<link>http://www.hellomuller.com/blog/2010/04/22/creative-review-may-2010/</link>
		<comments>http://www.hellomuller.com/blog/2010/04/22/creative-review-may-2010/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 23:31:16 +0000</pubDate>
		<dc:creator>hellomuller</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Kleber]]></category>
		<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://www.hellomuller.com/blog/?p=1462</guid>
		<description><![CDATA[This months Creative Review (also doubling as their 2010 Annual issue) puts the Studio Output site — designed and built by Kleber — under the spotlight as the CR Readers Panel takes a look at it in the Crit section. As you&#8217;d expect some comments are positive, others slightly less (you can easily filter out [...]]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_1463" class="wp-caption alignleft" style="width: 190px"><a href="http://www.hellomuller.com/blog/wp-content/uploads/2010/04/CRmay2010.jpg"><img src="http://www.hellomuller.com/blog/wp-content/uploads/2010/04/CRmay2010.jpg" alt="" title="CRmay2010" width="180" height="180" class="size-full wp-image-1463" /></a><p class="wp-caption-text">Creative Review, May 2010 cover.</p></div>This months Creative Review (also doubling as their 2010 Annual issue) puts the <a href="http://www.studio-output.com">Studio Output</a> site — designed and built by <a href="http://www.kleber.net">Kleber</a> — under the spotlight as the CR Readers Panel takes a look at it in the Crit section.<br />
As you&#8217;d expect some comments are positive, others slightly less (you <em>can</em> easily filter out print work), but overall it looks like the site made a positive impact!</p>
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		<title>Life in 2050 — &#8216;The Scallop Divers of Enceladus&#8217;.</title>
		<link>http://www.hellomuller.com/blog/2010/04/20/life-in-2050-%e2%80%94-the-scallop-divers-of-enceladus/</link>
		<comments>http://www.hellomuller.com/blog/2010/04/20/life-in-2050-%e2%80%94-the-scallop-divers-of-enceladus/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 13:07:19 +0000</pubDate>
		<dc:creator>hellomuller</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.hellomuller.com/blog/?p=1454</guid>
		<description><![CDATA[Life in 2050 is a forthcoming exhibition (April 22nd—May 4th 2010) at the Proud Central gallery in London as part of the 9th SCI-FI-LONDON Film Festival. Leading and emerging visual artists from around the world were commissioned by curator Transmission to imagine what the future holds 40 years from now. I&#8217;m very pleased to announce [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1455" class="wp-caption alignnone" style="width: 570px"><a href="http://www.hellomuller.com/work/2010/life-in-2050.html"><img src="http://www.hellomuller.com/blog/wp-content/uploads/2010/04/blog_lifein2050.jpg" alt="" title="Life in 2050 poster" width="560" height="387" class="size-full wp-image-1455" /></a><p class="wp-caption-text">Life in 2050 exhibition — 'The Scallop Divers of Enceladus'</p></div>
<p><a href="http://www.life-in-2050.com/">Life in 2050</a> is a forthcoming exhibition (April 22nd—May 4th 2010) at the Proud Central gallery in London as part of the <a href="http://sci-fi-london.com/">9th SCI-FI-LONDON Film Festival</a>.</p>
<p>Leading and emerging visual artists from around the world were commissioned by curator <a href="http://www.thisistransmission.com/">Transmission</a> to imagine what the future holds 40 years from now.</p>
<p>I&#8217;m very pleased to announce that I was one of the invited artists to participate, and for the exhibit I created &#8216;<a href="http://www.hellomuller.com/work/2010/life-in-2050.html">The Scallop Divers of Enceladus</a>&#8216;, an imaginary propaganda poster if you will for the (equally imaginary) International Saturn Exploration Initiative (I.S.E.I).</p>
<p>More info can be found <a href="http://www.hellomuller.com/work/2010/life-in-2050.html">here</a> and at <a href="http://www.life-in-2050.com/">the exhibition site</a> where you can also <strong><a href="http://lifein2050.bigcartel.com/product/tom-muller">buy editions of the print</a></strong>.<br />
Larger images of the print can be <a href="http://www.flickr.com/photos/hellomuller/sets/72157623895775252/">found on Flickr</a>.</p>
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		<title>This is Advertising</title>
		<link>http://www.hellomuller.com/blog/2010/04/12/this-is-advertising/</link>
		<comments>http://www.hellomuller.com/blog/2010/04/12/this-is-advertising/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 14:25:54 +0000</pubDate>
		<dc:creator>hellomuller</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Mam Tor™]]></category>
		<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://www.hellomuller.com/blog/?p=1439</guid>
		<description><![CDATA[I was nicely surprised to find out some of the work I created for Mam Tor has been featured in This is Advertising, a new book by Eliza Williams published by Laurence King, which looks at the current state of advertising, and how it has changed to stay relevant and interesting today. The book features [...]]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_1443" class="wp-caption alignleft" style="width: 190px"><img src="http://www.hellomuller.com/blog/wp-content/uploads/2010/04/thisisadvertising.jpg" alt="" title="thisisadvertising" width="180" height="229" class="size-full wp-image-1443" /><p class="wp-caption-text">This is Advertising cover</p></div>I was nicely surprised to find out some of the work I created for Mam Tor has been featured in <a href="http://www.laurenceking.com/product/This+is+Advertising.htm">This is Advertising</a>, a new book by Eliza Williams published by Laurence King, which looks at the current state of advertising, and how it has changed to stay relevant and interesting today.</p>
<p>The book features (among many interesting case studies) <a href="http://www.hellomuller.com/blog/2008/04/02/four-feet-from-a-rat/">Mother Comics/Four Feet From A Rat</a>, the collaborative comic created by Mother London and Mam Tor™ Publishing in 2008, which was published within the pages of Time Out London.</p>
<p>This is Advertising is available at <a href="http://www.amazon.com/gp/product/1856696472?ie=UTF8&#038;tag=muller-20&#038;linkCode=as2&#038;camp=1789&#038;creative=390957&#038;creativeASIN=1856696472">Amazon US</a><img src="http://www.assoc-amazon.com/e/ir?t=muller-20&#038;l=as2&#038;o=1&#038;a=1856696472" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /> and <a href="http://www.amazon.co.uk/gp/product/1856696472?ie=UTF8&#038;tag=hellomuller-21&#038;linkCode=as2&#038;camp=1634&#038;creative=19450&#038;creativeASIN=1856696472">Amazon UK</a><img src="http://www.assoc-amazon.co.uk/e/ir?t=hellomuller-21&#038;l=as2&#038;o=2&#038;a=1856696472" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" />.</p>
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		<title>Anatomy of a cover: VIKING Volume 1 &#8220;The Long Cold Fire&#8221;.</title>
		<link>http://www.hellomuller.com/blog/2010/04/09/anatomy-of-a-cover-viking-volume-1-the-long-cold-fire/</link>
		<comments>http://www.hellomuller.com/blog/2010/04/09/anatomy-of-a-cover-viking-volume-1-the-long-cold-fire/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 14:39:15 +0000</pubDate>
		<dc:creator>hellomuller</dc:creator>
				<category><![CDATA[Anatomy of...]]></category>
		<category><![CDATA[Comics]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.hellomuller.com/blog/?p=1395</guid>
		<description><![CDATA[Out now in all good comic shops and bookstores is the massively oversized hardcover of the first season of VIKING, collecting the first 5 issues of the comics series by Ivan Brandon and Nic Klein. Readers of this blog will know that I&#8217;ve been involved with the series from the word go as the logo [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1396" class="wp-caption alignleft" style="width: 190px"><img src="http://www.hellomuller.com/blog/wp-content/uploads/2010/04/VIKINGsmall.jpg" alt="" title="VIKING HC cover" width="180" height="248" class="size-full wp-image-1396" /><p class="wp-caption-text">VIKING Volume 1 cover</p></div> <a href="http://www.amazon.com/gp/product/1607061708?ie=UTF8&#038;tag=muller-20&#038;linkCode=as2&#038;camp=1789&#038;creative=390957&#038;creativeASIN=1607061708">Out now</a><img src="http://www.assoc-amazon.com/e/ir?t=muller-20&#038;l=as2&#038;o=1&#038;a=1607061708" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /> in all good comic shops and bookstores is the massively oversized hardcover of the first season of VIKING, collecting the first 5 issues of the comics series by Ivan Brandon and Nic Klein. Readers of this blog will know that<a href="http://www.hellomuller.com/work/2009/viking_comic.html"> I&#8217;ve been involved with the series from the word go</a> as the logo and cover designer, so when the time came to work on the collection, the 3 of us stuck our heads together to see how we could push the design of the book a bit further after the initial waves it made in the industry — with the design and format of the single issues —  and create a package for the book that would stand out on the shelves.</p>
<p>A lot of people have asked why we changed the VIKING logo. The logo worked well on the single issues, so if it ain&#8217;t broke, why fix it? There were a few good reasons why I decided to change the logo and the overall look of the cover, which I&#8217;ll explain below.<br />
<span id="more-1395"></span><br />
The seeds for the new logo design were sown before the series ended. Issue 4 had just been released and I was ready to start on the cover of issue 5, which would be the final issue in the current arc. Ivan wanted to signal this by adding the words &#8216;SEASON FINALE&#8217; to the cover.</p>
<p><div id="attachment_1405" class="wp-caption alignnone" style="width: 570px"><img src="http://www.hellomuller.com/blog/wp-content/uploads/2010/04/viking5sketches.jpg" alt="" title="Viking 5 sketches" width="560" height="768" class="size-full wp-image-1405" /><p class="wp-caption-text">Cover ideas for VIKING #5</p></div>
<p>Initially I used the custom typeface to write SEASON FINALE in various forms, but I quickly discovered that the letterforms didn&#8217;t really work, and the text was overpowering the image.<br />
At one point I wanted to redesign the &#8216;E&#8217; to make it more legible, but doing that would mean replacing the &#8216;E&#8217; in Nic&#8217;s last name as well — which would be a very inconsistent change to make in a last issue. As an alternative I decided on using Avant Garde, which I was using already for the issue numbering, which worked much better and contrasted nicely with the VIKING font, and with a bit of work <a href="http://www.flickr.com/photos/hellomuller/4117299733/in/set-72157618291262855/">the final cover for issue 5</a> was a fact.</p>
<p>Soon after, we started discussing the design for the hardcover collection, deciding to shift tactics in the design process. Instead of designing the cover after Nic had created the art (which brought with it certain restrictions), I would take the lead and art direct the cover from scratch, working in tandem with Nic, who would create the artwork based on the design.</p>
<p>The first thing on the agenda was the logo. I felt that it had run its course on the single issue covers (there&#8217;s only so many ways to tilt a logo) — it had become too rigid compared to Nic&#8217;s very dynamic and mixed media artwork. I proposed to Ivan to redesign the logo and establish a new, much more intense graphic treatment for the book, something that would thematically be a closer fit to what Nic was doing.</p>
<div id="attachment_1407" class="wp-caption alignnone" style="width: 570px"><img src="http://www.hellomuller.com/blog/wp-content/uploads/2010/04/newlogosketch.jpg" alt="" title="newlogosketch" width="560" height="310" class="size-full wp-image-1407" /><p class="wp-caption-text">Initial logo explorations</p></div>
<p>My first attempts at redesigning the logo were quite subtle and were more an evolution instead of a clean break. However it was immediately clear to me that this wasn&#8217;t working, and wasn&#8217;t even close to the concept I was aiming for.</p>
<div id="attachment_1408" class="wp-caption alignnone" style="width: 570px"><a href="http://www.hellomuller.com/blog/wp-content/uploads/2010/04/traced.jpg"><img src="http://www.hellomuller.com/blog/wp-content/uploads/2010/04/traced.jpg" alt="" title="Traced letters" width="560" height="419" class="size-full wp-image-1408" /></a><p class="wp-caption-text">Hand-traced letters</p></div>
<p>Then, while I was doing research I stumbled across a typeface in an old issue of Avant Garde which, with modification, would be a perfect fit for VIKING. I discovered quickly that the typeface wasn&#8217;t commercially available anywhere and so I grabbed some tracing paper and traced a few of the letters I needed with a fine black marker pen while reconstructing the ones that were missing.</p>
<div id="attachment_1413" class="wp-caption alignnone" style="width: 570px"><img src="http://www.hellomuller.com/blog/wp-content/uploads/2010/04/vikingtext.gif" alt="" title="vikingtext" width="560" height="390" class="size-full wp-image-1413" /><p class="wp-caption-text">Assembled text with applied texture.</p></div>
<p>I assembled all the words and names, applied textures to it and ran the result a through Illustrator tracing the outlines, printing it, scanning it again and repeating the process a few times, until I got the right roughed up, photocopied look I was aiming for. Adding distorted geometric shapes to work as a framing &#038; support device I started working on the cover design.</p>
<div id="attachment_1415" class="wp-caption alignnone" style="width: 570px"><img src="http://www.hellomuller.com/blog/wp-content/uploads/2010/04/VIkingcomp.gif" alt="" title="VIkingcomps" width="560" height="495" class="size-full wp-image-1415" /><p class="wp-caption-text">Initial text &#038; framing cover concepts.</p></div>
<p>Working primarily with 100% cyan, magenta and yellow (and black) I set out to create intentionally bright designs, enforcing the traditional &#8217;4 colour&#8217; world of comics, but juxtaposing the colours to create high contrasts and dynamic shapes — Comics as an Electroclash Pop object.</p>
<div id="attachment_1417" class="wp-caption alignnone" style="width: 570px"><img src="http://www.hellomuller.com/blog/wp-content/uploads/2010/04/VIKING7b.jpg" alt="" title="VIKING7b" width="560" height="438" class="size-full wp-image-1417" /><p class="wp-caption-text">Unused cover concept using skull art by Nic Klein.</p></div>
<p>Exchanging ideas with Nic the design for the cover started to come together. We tried incorporating B/W art in the design, but felt it was too overpowering. Midway in the design process, Ivan decided to change the name of the collection from &#8216;CRIME OF THE CENTURY&#8217; to the more appropriate &#8216;THE LONG COLD FIRE&#8217;.<br />
Now, with the main design finalised I created a template for Nic, who could now start on the art.<br />
<div id="attachment_1418" class="wp-caption alignnone" style="width: 570px"><img src="http://www.hellomuller.com/blog/wp-content/uploads/2010/04/VIKINGCOLDFIRE.jpg" alt="" title="VIKINGCOLDFIRE" width="560" height="767" class="size-full wp-image-1418" /><p class="wp-caption-text">Front cover framing design.</p></div></p>
<div id="attachment_1419" class="wp-caption alignnone" style="width: 570px"><img src="http://www.hellomuller.com/blog/wp-content/uploads/2010/04/HC_Nic.jpg" alt="" title="HC_Nic" width="560" height="390" class="size-full wp-image-1419" /><p class="wp-caption-text">First pass of the cover.</p></div>
<p>Nic had created a series of images — key scenes and characters from the story — to create a movie-style montage all held together by the central graphic. He had added textures to the design as well. Now that we had a good idea of where all the elements would be placed, I could start fine-tuning the design. Nic&#8217;s cover version was fairly dark so worked up the design elements and text, to make everything stand out more.</p>
<div id="attachment_1420" class="wp-caption alignnone" style="width: 570px"><a href="http://www.hellomuller.com/blog/wp-content/uploads/2010/04/VIKING_HC_COVERclash.jpg"><img src="http://www.hellomuller.com/blog/wp-content/uploads/2010/04/VIKING_HC_COVERclash.jpg" alt="" title="VIKING_HC_COVERclash" width="560" height="370" class="size-full wp-image-1420" /></a><p class="wp-caption-text">Not-so-final cover.</p></div>
<p>While we all agreed we liked this cover design, it was perhaps a bit too powerful a statement, and getting too far removed from the series. Even though the new design fitted the book, we couldn&#8217;t move away in such a drastic way that it&#8217;d be unrecognisable. We kept working on the cover, meticulously fine-tuning the design, colours and artwork until we reached the point where everything was in perfect balance.</p>
<div id="attachment_1421" class="wp-caption alignnone" style="width: 570px"><img src="http://www.hellomuller.com/blog/wp-content/uploads/2010/04/VIKING_HC_covFINAL.jpg" alt="" title="VIKING_HC_covFINAL" width="560" height="369" class="size-full wp-image-1421" /><p class="wp-caption-text">The final cover design.</p></div>
<p>The final cover design (<a href="http://www.flickr.com/photos/hellomuller/4382371053/sizes/l/in/set-72157618291262855/">a bigger version can be seen on Flickr</a>) signals both the end of the first VIKING season, while announcing what will hopefully follow in the future — when this much more dynamic and malleable design can be rolled out across the single issues.</p>
<p><a href="http://www.flickr.com/photos/hellomuller/4515839808/" title="VIKING Hardcover by helloMuller, on Flickr"><img src="http://farm5.static.flickr.com/4072/4515839808_79b2f39c84.jpg" width="500" height="373" alt="VIKING Hardcover" /></a></p>
<p>The VIKING Vol1 hardcover &#8216;THE LONG COLD FIRE&#8217; is out now in all good comic and bookshops. Alternatively, you can buy it from <a href="http://www.amazon.com/gp/product/1607061708?ie=UTF8&#038;tag=muller-20&#038;linkCode=as2&#038;camp=1789&#038;creative=390957&#038;creativeASIN=1607061708">Amazon US</a><img src="http://www.assoc-amazon.com/e/ir?t=muller-20&#038;l=as2&#038;o=1&#038;a=1607061708" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /> or <a href="http://www.amazon.co.uk/gp/product/1607061708?ie=UTF8&#038;tag=hellomuller-21&#038;linkCode=as2&#038;camp=1634&#038;creative=19450&#038;creativeASIN=1607061708">Amazon UK</a><img src="http://www.assoc-amazon.co.uk/e/ir?t=hellomuller-21&#038;l=as2&#038;o=2&#038;a=1607061708" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" />.</p>
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		<title>Muller LongLunch Glasgow talk tickets on sale now!</title>
		<link>http://www.hellomuller.com/blog/2010/03/26/muller-longlunch-glasgow-talk-tickets-on-sale-now/</link>
		<comments>http://www.hellomuller.com/blog/2010/03/26/muller-longlunch-glasgow-talk-tickets-on-sale-now/#comments</comments>
		<pubDate>Fri, 26 Mar 2010 13:04:05 +0000</pubDate>
		<dc:creator>hellomuller</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.hellomuller.com/blog/?p=1374</guid>
		<description><![CDATA[Tickets for my LongLunch talk in Glasgow on May 6th are now available to buy directly from the LongLunch site! Event 37: GLASGOW Thursday 6th May 2010 — Mackintosh Lecture Theatre, Glasgow School of Art 167 Renfrew Street Glasgow G3 6RQ Doors open 7pm for 7.30pm start Tickets £8 / £6 (NUS) available via LongLunch.com [...]]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_1379" class="wp-caption alignleft" style="width: 380px"><img src="http://www.hellomuller.com/blog/wp-content/uploads/2010/03/longlunchlondon.jpg" alt="" title="longlunchlondon" width="370" height="486" class="size-full wp-image-1379" /><p class="wp-caption-text">Hellomuller LongLunch poster at event 32 in London.</p></div> Tickets for my LongLunch talk in Glasgow on May 6th are <strong>now available to buy directly from the <a href="http://www.longlunch.com">LongLunch site</a></strong>!</p>
<blockquote><p><strong>Event 37: GLASGOW</strong><br />
Thursday 6th May 2010<br />
— Mackintosh Lecture Theatre, Glasgow School of Art</p>
<p>167 Renfrew Street<br />
Glasgow G3 6RQ</p>
<p>Doors open 7pm for 7.30pm start<br />
Tickets £8 / £6 (NUS) available via <a href="http://www.longlunch.com">LongLunch.com</a></p></blockquote>
<p>I had a blast doing the talk in London and I&#8217;m looking forward to speak in Glasgow. I might even bring some surprise giveaways.</p>
<p>Hope to see you there!</p>
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		<title>The Scallop divers of Enceladus.</title>
		<link>http://www.hellomuller.com/blog/2010/03/24/the-scallop-divers-of-enceladus/</link>
		<comments>http://www.hellomuller.com/blog/2010/03/24/the-scallop-divers-of-enceladus/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 19:35:35 +0000</pubDate>
		<dc:creator>hellomuller</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.hellomuller.com/blog/?p=1371</guid>
		<description><![CDATA[Poster — Edition of 10, signed and numbered. Available next month. More info soon.]]></description>
			<content:encoded><![CDATA[<div id="attachment_1370" class="wp-caption alignnone" style="width: 570px"><img src="http://www.hellomuller.com/blog/wp-content/uploads/2010/03/02.jpg" alt="" title="The Scallop divers of Enceladus" width="560" height="420" class="size-full wp-image-1370" /><p class="wp-caption-text">'The Scallop divers of Enceladus' detail</p></div>
<p>Poster — Edition of 10, signed and numbered. Available next month. More info soon.</p>
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